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Whether you want your employees to immerse themselves in the festive season or just wish to appreciate them for excelling at work, digital gift cards can be your go-to solution! Gone are the days of ordering physical gifts as employee rewards, or at least that’s what the numbers say. A Credence Research report revealed that the Indian gift card market is slated to grow from $18,324.67 million in 2023 to 57279.46 million by 2032. The same study shows that 60% of users with digital wallets have linked at least one e-gift card to their wallets at some point or another.
With cashless transactions on the rise and even e-commerce brands introducing gift-card options, digital gift cards are being preferred by most organisations as part of their gifting and reward schemes for employee recognition and motivation. In this article, we’ll take a look at the reasons behind this phenomenal shift to digital rewards.
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Imagine crafting an eye-catching rangoli on Diwali, only to hear your employees complaining about the boring gift boxes they’ve received from the organisation this year. Sounds like a huge HR debacle! This is also a great example of the employee engagement game gone wrong.
People these days are deluged with options, and no two people are alike when it comes to interests or brand preferences. The same logic applies to employee rewards. With digital gift cards, your employees can choose what to buy and when to redeem the card, leading to increased employee satisfaction.
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Right from ordering the e-gift card to mailing it to your employee’s inbox, the whole process of distributing digital rewards is super-smooth. So, how are digital gift cards hassle-free?
This way, you can make sure your employee recognition game is top-notch, without anybody feeling disappointed!
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When your employees know that they aren’t just another cog in the corporate wheel, they are bound to be positive about the hard work they put in. The best way to reward employees and let them know they matter is through personalised digital gift cards. You can add names, customised messages, and even images to such e-gift cards, making the whole process a lot more personalised. This helps increase employee engagement.
With all the buzz about eco-friendly solutions, you can up your sustainability game and create a positive impact on the minds of your employees by adopting digital rewards. A Moneyzine article states that 52% of millennials and 51% of Gen-Z users surveyed in a study had unused gift cards. Had they been physical gifts, such unused gifts would end up in bins or landfills. Some e-gift card platforms even allow you to recover unused gift-card balances, thus making sure there’s no financial loss either.
Digital gift cards don’t just help you motivate your employees, they also allow you to decrease your carbon footprint. This is what makes them the perfect solution when it comes to employee rewards in 2024.
Digital gift cards can be very economical for your business and for your employee recognition strategies. How? Well, to begin with, you don’t end up spending anything as delivery charges. Digital gift cards are also not restricted by location, making them a great choice to recognise and reward remote employees. You don’t need to spend tons on a reliable courier service only to ensure the gifts arrive on time. This saves your organisation enough to invest in other impactful employee programs and HR initiatives.
The WorkPerx app is the one-stop solution for all your gifting woes. Our multi-wallet e-gifting app, which is also Mastercard/Visa/Rupay-friendly, is easy to use and lets users create up to 99 wallets. In addition to the discounts and deals on your favourite brands, our app also offers deals on digital healthcare, gym memberships, and well-being support.
So, say “goodbye” to manual errors and hefty gifting solutions. Say “hello” to WorkPerx to redefine your employee engagement and reward program. Grab a cup of coffee and contact us TODAY!!
